Responsibilities
- Manage account growth through implementing campaign solutions: developing campaign strategy, building campaigns, and monitoring and optimizing for spend and performance to meet and exceed customer marketing Key Performance Indicators (KPIs).
- Use advanced optimization techniques and work on products across Google, Mobile and Video; Analyze trends and develop bid strategies, manage creative assets and make budget allocation decisions across the book of business.
- Identify and seize opportunities in an account; Create and support multi-product solution promotions and collaborate with the in-market sales team to create a growth strategy for potential advertisers.
- Collaborate effectively with vendors and in-market sales team to drive growth plans of our large advertisers; Develop and apply knowledge of market and competitive environment for vertical and sub-verticals in solutions offered.
- Contribute to documenting best practice guides, socialize scenarios that adversely impact performance and follow process guidelines. participate in knowledge sharing, identify process gaps and assist on projects that improve the team’s overall performance.
Qualifications
Minimum qualifications:
Preferred qualifications:
- BA/BS degree or equivalent practical experience.
- 4 years of experience in managing online marketing campaigns.
Preferred qualifications:
- MBA or other advanced degree.
- Proficiency in the display ecosystem of ad networks, demand-side platforms (DSPs), first-party and third-party audience targeting and technology, online measurement, ad operations and Google display ad buying, delivery and measurement platforms.
- Ability to think strategically and analyze the needs of clients; track record of developing strong relationships, being highly accountable and the ability to meet strict deadlines.
- Ability to manage auction-based display campaigns across DoubleClick Digital Marketing and Google Display Network for large, complex clients focused on performance goals.
- Effective analytical skills with the ability to see granular as well as big picture issues.
- Excellent business acumen, problem solving and project management skills.